ToGather vs Luma: built for Turkish communities first
Luma's clean, but it costs $59/month to escape the platform fee. Here's what changes when your community runs on ToGather instead.
Luma is the cleanest event platform in English-speaking tech right now. We use it ourselves for visiting demo days. So why would a Turkish organizer pick ToGather instead?
The honest answer is in three places: your language, your currency, and your community.
Pricing, side by side
| Luma Free | Luma Plus | ToGather | |
|---|---|---|---|
| Monthly cost | $0 | $59/mo (annual) | $0 |
| Platform fee on paid events | 5% | 0% | Single-digit % (no monthly required) |
| Weekly invite/email sends | 500 | 5,000 | Channel-wide announcements |
| Custom event page URL | – | ✓ | ✓ (event slug + community slug) |
| Tax collection | – | ✓ | Roadmap (KDV + stopaj) |
| API + Zapier | – | ✓ | Public API on roadmap |
If you're running paid events monthly and want the platform fee gone, Luma sends you the $59 invoice. ToGather doesn't have that step. You're not paying for the privilege of getting paid.
Turkish-first, multi-currency
ToGather ships in six locales: English, Turkish, German, Spanish, French, Italian. Luma is English-first — labels, emails, help docs, the lot. If your community lives in İzmir or Berlin or Madrid, that gap shows up on every event page.
Currency works the same way. ToGather supports TRY at the channel level alongside USD and EUR — your prices, your bank account, your local payment method.
Communities, not just calendars
Luma's top-level container is a calendar. ToGather's is a channel — an actual community with admin roles, paid subscriptions, member directory, banner, social links, gallery, revenue tracking, and a balance you can withdraw.
You can see the difference on the community page itself. Member avatars stacked at the bottom of the card. Top organizers shown with their roles ("Founder", "Co-organizer"). A Pro badge if the community is subscribed. Infinite scroll instead of a load-more button.
This is the part of the product Luma doesn't model at all. Your community exists between events; ToGather treats that as the thing.
Sponsors as a first-class entity
Add sponsors to your event. Assign them to tiers — Ana Sponsor, Platin, Altın. Show them on the event page where they're supposed to be shown. Track which event each sponsor backed.
On Luma you upload a logo to the description and hope for the best. We think sponsor monetization should be in the product, not a screenshot.
Where Luma still wins
Honest: Luma has shipped a public API, Zapier integration, and crypto payment support that ToGather hasn't. If your community lives in the AI/crypto/devtools intersection and you need webhook automations today, Luma is still the right answer.
For everything else — Turkish-language UI, multi-currency at the channel, sponsor monetization, native community layer, no $59/mo to escape the platform fee — ToGather is where we put the work.
Try it or tell us what you need. We read everything.